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Effective digital marketing for healthcare organisations

The healthcare sector resisted the influence of technology for a while. But now things are changing. Even traditional doctors’ clinics can no longer ignore the profound impact that digital technology is having on people’s lives.

At the HLTH Group, we provide digital marketing support to providers, alongside our suite of other CQC solutions.

The question for many healthcare practitioners is, what type of digital marketing is best? After all, there are so many potential strategies out there that it’s hard to get your head around them all.

Don’t worry – as a digital healthcare marketing agency, we’re here to help. Here’s our rundown of the best types of marketing for organisations in the medical sector.

Video marketing

Video marketing is beneficial for clinics for all sorts of reasons. It’s easy to consume, improves SEO ranking and instantly builds trust with your audience.

Healthcare organisations should focus primarily on educational videos. These address patients’ health concerns, teach them about medical conditions and, most importantly, set you up as an authority in your field.

Don’t be afraid to inject a little personality into your presentations. Patients want to see that you have a human side, too.

Manage your social media accounts

Patients are active on social media. The vast majority are on Facebook, with more than half using Twitter as well.

There are numerous ways you can reach out to your patients on social media. One option is to run regular question and answer sessions with your patients on Facebook. Just set up a video link and get your audience to ask you live questions, either by video or via the chat box.

Social media is also a great place to announce discounts or special offers. Perhaps you’re temporarily cutting the price of some of your cosmetic procedures or offering free consultations and want to tell everyone the good news.

Start email marketing

Lastly, you’ll want to try your hand at email marketing. Interestingly, it has one of the highest returns on investment of any marketing channel in history. A small amount of money can go a long way to drumming up patient visits.

Email marketing ideas include sending out weekly newsletters, and special offers, and delivering appointment reminders to patients. You could also send patients season’s greetings or copies of your blogs.