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The importance of an engaged social following in healthcare

Social media has become an essential part of any healthcare agency’s marketing strategy. However, it is more important than ever that healthcare marketing services are focussed on engagement over vanity metrics. A huge following on social media may help cement you as a trusted authority, but in terms of actual revenue, it may give you a false sense of security. Simply put, 1000 loyal, engaged followers on any given social media platform will be of far more value to your business than 10,000 who don’t see or interact with your content in any way.

How to find the right followers

Before you embark on any sort of digital marketing in healthcare, it’s important to get specific about who you are trying to reach. Your target demographic will depend on a number of factors.

From the services you offer to the geographical areas you operate in, nothing should be left to chance. That’s why we’re so passionate about really getting to know our clients, so that we can help them find the people who need and want what they have to offer.

How to keep your ideal followers engaged

Finding the right followers is an important step in your marketing strategy. What is equally important, is keeping them. The way to do that is by keeping them engaged. That means providing them with current, informative content. Content that is useful and shareable will help to build their trust in you, and also build your authority amongst your peers.

By designing a strategy that builds a cohesive voice for your brand. Through your personalised healthcare branding, you can create a real connection with your followers. Those connected, engaged followers are far more likely to convert into loyal, paying clients. And, they’re more likely to leave great reviews and feedback that will in turn produce organic engagement, which can be invaluable for your business.

Creating and maintaining an engaged following on any social media platform requires strategy and dedication. Our expert team can offer you both. We’ll help you to build a loyal, active social media following that will benefit your business for years to come.

Get in touch to find out more about how we can help.